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We spend all day thinking about books–  who’s writing them, who’s selling them, who’s buying them, and especially all things digital.   If you’re an author, a publisher, or an agent, we can help you sell more books, using simple internet marketing principles to connect you with your readers.

 

Harlequin Picks Up “Sh*t Girls Say” Book, but can publishing keep up with internet memes?

Posted by on Apr 18, 2012 in Publishing News | 0 comments

Harlequin has just announced that they are getting into non-fiction, and how they just signed a book contract with Kyle Humphrey and Graydon Sheppard, who, in case you don’t know them, are the creators of this popular internet meme:     This meme went viral back in December and prompted a zillion knock-offs, including “Sh*t Hippie Girls Say, Sh*t Seattle People Say, Sh*t Asians Say,” and so on. Is this a great idea for a book?  Maybe.   The fact that the videos have gotten 26 million views is  awesome, and 1...

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How can you promote your book for free?

Posted by on Feb 24, 2012 in Book Promotion Questions | 0 comments

If you are looking for a great way to promote your book for free, get involved in the social networks. And we mean INVOLVED, don’t just sign up for an account and leave it at that. They are a free way to connect others with you and your book and there’s a ton of them out there. As a general rule, if you are wondering which social networks you should use to create an online presence for yourself, the answer is: use them all. Just recognize that how you use the medium and the way you communicate with others may vary from site to site and be...

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I am a writer, not an advertising exec, so why should I care about how to promote my book?

Posted by on Feb 22, 2012 in Book Promotion Questions | 0 comments

Yes, after you have finished the daunting task of completing your book – or perhaps while you are still in the midst of the daunting task of completing your book – it seems crazy to think about the prospect of taking on yet another daunting task. But whether you are self-publishing or have landed your book with a big publisher, you have a lot to gain by jumping into the promotion process with gusto. It is after all YOUR book and you want to do everything possible to get it out there to the people, right? Even if you have hired someone or...

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