Thursday is Halloween. Like it or not, that means the holiday shopping season is right around the corner. Are you prepared? I don’t mean as a shopper! I mean as an authorpreneur. Books have always...
Recent Posts
StoryCorps, the independent oral history project that airs on National Public Radio, is celebrating its tenth anniversary. The organization’s mission is simple, “provide people of all backgrounds...
I was going to call this article “Evolve or Die!,” but I didn’t want to scare you. It is kind of life or death out there, though, and I want you to be mentally prepared for this huge paradigm...
A lot of my author clients aren’t fans of Amazon. I get it—the advent of Amazon has threatened the existence of indie bookstores and irrevocably changed the way people buy and read books.But...
Failing to plan is one of the most common mis-steps I see authors (and even marketers) make when marketing books. I think that one of the underlying reasons for this is fear. Not fear of marketing,...
What is a digital asset and why do authors need them? A digital asset is any form of content and/or media that has been formatted for digital consumption and is accompanied by the rights to use it....