Here’s the thing—being an author and being an entrepreneur/ marketing type person are often antithetical pursuits.  We get it.  While you’re actually writing the book, you have to discipline...

I have a new puppy, so you'll forgive my wanting to see her life (and my life with her) as one big metaphor.  That's how my mind works!   I thought I'd include a super-cute picture of her, just as...

Editor's note: We have tried each and every one of these methods, and by far, our recommendation is that you learn to do this yourself. This is a skill that will allow you to publish multiple books...

The first time we looked at Amazon reviews, we dug into who can leave them and who can’t. To sum up:  consumers good, sock puppets or anyone who could be mistaken for sock puppets, bad.Today...

Book publishing continues to find its way in a world increasingly addicted to screens. In a case of if you can’t beat ‘em, join ‘em, video trailers have become a crucial part of a book’s...

Without fail, the one thing I ask every author (or publishing company) when I start working with them on selling more books is this:  How many people do you have on your mailing list?I always...