Book publishing continues to find its way in a world increasingly addicted to screens. In a case of if you can’t beat ‘em, join ‘em, video trailers have become a crucial part of a book’s...
Category: Nuts and Bolts
Without fail, the one thing I ask every author (or publishing company) when I start working with them on selling more books is this: How many people do you have on your mailing list?I always...
It occurred to me recently that, instead of giving authors some arbitrary list of social media profiles they must have and social media outlets in which they must participate, maybe we should be...
It’s a tough pill for many writers to swallow—people don’t read the same way online that they do in print. Book authors usually favor long-form writing to short blocks of content. But if you...
This is not a sponsored promotion. If it were, according to the FTC Dotcom Disclosure Guidelines, I would have to tell you that right now.This is going to be a short, but important blog post....
Pretty much anyone involved in publishing—authors, marketing, publicity, sales— is going to be working with a designer at some point. Whether you’re talking book covers, promotional materials...