I’m often asked by my author clients if they should include email newsletters as part of their self-promotion strategy. The answer is always an emphatic yes—if done the right way. Below, I...
Category: Nuts and Bolts
The first step to creating a site is deciding how you will build it. The decision to use a content management system (CMS) is a no-brainer. A robust CMS will make it easy for you to modify everything...
Author writes press release and needlessly distributes it globally The glorious press release! Bastion of a legacy system of promotion that was (nearly) entirely dependent on the print media. Yet,...
Every time I find a book I love (or even one that I don’t), the first thing I do is find the author’s site. After spending hours with the book, I often yearn to know more about the author and his...
Anatomy of a Viral Success: Seth Casteel, Underwater Dog Photography
I know, it totally seems like I harsh on people for not having their sh$t together, so I thought I would take some time to focus on someone who got everything very, very right and is reaping the...
If you are looking for a great way to promote your book for free, get involved in the social networks. And we mean INVOLVED, don’t just sign up for an account and leave it at that. They are a free...