Amazon discontinued the Kindle MatchBook program on October 31, 2019. In case you care, this program launched in 2013 and allowed customers who purchased a print book to obtain the Kindle eBook version at a reduced price or even for free. However, due to limited participation from major publishers and low customer awareness, Amazon decided to retire the program.
My theory on the “low customer awareness” portion of this is that Amazon realized there was absolutely no benefit (to them) to make it easy for their customers to get free books, so they conveniently did not promote it. That’s fine, more opportunity for you!
As of now, there is no direct replacement for Kindle MatchBook. Customers interested in both print and digital versions of a book typically need to purchase each format separately. Some publishers may offer bundled deals independently, but these are not standardized across the platform.
I think what you should do with this is: offer the eBook edition of your print book for free by putting a link in your print book’s interior that leads to a free download. By offering your eBook as a free bonus (or, reader magnet!) to readers who purchase your print book, you can create exceptional value for your audience while building a stronger connection with your readers.
Here’s how you can easily implement this strategy:
Set Up a Landing Page for the Giveaway
Your first step is to create a streamlined way for readers to access your free eBook. Start by establishing a dedicated landing page using BookFunnel or your author website. Choose an easy-to-type URL like “[YourWebsite].com/ebook” – remember, readers will be typing this from your printed book. Include an email sign-up form to deliver the eBook (and grow your email list).
Put a Link in Your Print Book’s Interior
Next you’ll need to crack open your print book’s interior and put in the link. Add an engaging message in both the front matter to capture early interest and the back matter to catch readers after they’ve finished your book. Try something like:
“Love this story? Get the eBook version free at [YourWebsite].com/ebook”
In case I just blew your mind with publishing industry jargon, the “front matter” is the stuff in the front of your book (before the book actually starts) and the “back matter” is the stuff at the end after the book is finished. I include this link in both places, and I add in a request for a review at the end as well. I am more shameless about the back matter because I figure if a reader makes it all the way to the end, they must like something about me/ my writing.
Create a Seamless Download Experience
Make downloading your eBook effortless and enjoyable. Provide multiple format options (EPUB, MOBI, and PDF) to accommodate different devices (this is what BookFunnel does). Ensure your landing page looks professional and works flawlessly on mobile devices, as many readers will access it from their phones. Maintain consistent branding between your book and landing page to create a cohesive experience.
Then What?
Oh, I’m so glad you asked me that. Once a person signs up for your email list, please send them an onboarding sequence to get them used to hearing from you (and offer them other things you have for sale). I promise, this is not as cheesy and sales-y as it sounds. An onboarding sequence is a fantastic way for authors to make a strong first impression and build trust with new subscribers. When someone joins your list, they’re most engaged and eager to learn more about you, and a structured sequence helps you capitalize on that momentum. It allows you to introduce yourself, share your story, and set expectations for what subscribers will receive from you in the future. By delivering the promised freebie right away, you establish trust and show that you value their time and interest. Through consistent, value-driven emails, you can foster a deeper connection, encouraging readers to take immediate actions like downloading your book, leaving a review, or following you on social media.
More information about onboarding sequences here, or in Tammi Labreque’s wonderful “Newsletter Ninja” book.
This Seems Hard. Why Would You Do It?
Look I get it. Alot of the things I talk about are tech-heavy and I know authors don’t want to do them. Does it help if I tell you that this kind of thing is only difficult the first time you do it, and that every single thing you learn in the world of indie publishing is going to help build your career (and put dollars in your pocket)?
Does it help if I tell you that probably 90% of the authors who read this article will NOT do this, which means you will have an advantage over them?
No? OK well, it was worth a shot. I’m just throwing it out there!!
