The Myth of Traditional Publishing

Many aspiring authors dream of landing a traditional publishing deal, believing it’s the golden ticket to success. The assumption is that once you’ve signed on the dotted line, your publisher will handle everything—marketing, promotion, social media, and building your author platform. Unfortunately, this is a myth. In reality, the responsibility for building and maintaining an author platform falls squarely on the author’s shoulders. This is another piece of the “Don’t Shoot the Messenger” series, I suppose. Don’t be upset with me! I am just telling you what agents and publishers are telling me!

I have had this conversation with more authors, agents, and publishers than I can count, and I assure you– everyone says the same thing.  Agents and publishers say “Oh yeah, we won’t even call an author that doesn’t have all of that set up,” and authors say “publishers are going to set all that up for me.”

I’m here to shed some light on the disconnect and snap authors out of that assumption. If you are trying to get traditionally published, do not go querying a bunch of agents until you at least have your platform set up.  I’m SERIOUS!!


What is an Author Platform?

An author platform refers to your ability to reach and engage with your audience. This includes:

  • A professional author website.
  • Active and engaged social media accounts.
  • An email list of subscribers who want to hear from you.
  • Connections with your readers and a presence in your niche or genre.

Why Authors Need a Platform Before Signing a Deal

Traditional publishers are businesses. They invest in authors they believe will generate a return on their investment. A strong author platform is often seen as evidence that you can sell books. Here’s why:

  1. Proof of Marketability
    • Publishers want to see that you’ve already built an audience that will likely buy your book. If you have a substantial email list or thousands of engaged social media followers, it’s a good sign that your book has a built-in readership.
  2. Reduced Risk
    • A strong platform shows publishers that you’re willing and able to market yourself, reducing the burden on their marketing team.
  3. Attracting Agents
    • Literary agents also look for authors with established platforms. They’re more likely to represent someone who has taken the initiative to build a presence and connect with potential readers.

What Publishers Don’t Do

While traditional publishers provide some support, there are significant gaps in what they offer:

  • Limited Marketing Support: Unless you’re a big-name author, the marketing budget for your book may be minimal.
  • No Personalized Social Media Management: Publishers don’t manage your social media accounts. You’re responsible for engaging with your audience.
  • No Guarantees of Success: Even with a publisher’s backing, your book’s success largely depends on your efforts.

Building Your Platform: Start Now

If you’re serious about pursuing a traditional publishing deal, start building your platform today. Here’s how:

  1. Create a Professional Website
    • Include an author bio, blog, book details, and a way for readers to subscribe to your email list.
  2. Grow Your Email List
    • Offer a reader magnet, such as a free short story or exclusive content, to encourage sign-ups.
  3. Engage on Social Media
    • Focus on platforms where your target audience spends their time. Post consistently and interact with your followers.
  4. Network with Other Authors
    • Collaborate with other writers in your genre to expand your reach.
  5. Write Consistently
  • Publish blog posts, articles, or short stories on your website or through platforms like Medium to engage readers regularly.
  • Share behind-the-scenes updates about your writing process or book progress to keep your audience invested.
  • Participate in writing challenges (e.g., NaNoWriMo) and share your experience with your audience.
  • Offer free content, like bonus scenes or character backstories, to reward loyal followers and attract new ones..

Again, don’t get mad at me!  You’re a writer! You should be fine writing!  I didn’t make the rules!

  • What You Need to Get a Meeting with an Agent (Yes, I Asked a Real Agent About This)

    Before you even get a foot in the door with a literary agent, you’ll need:

    • A polished manuscript or book proposal.
    • A query letter that highlights your platform and marketability.
    • Evidence of your platform’s strength, such as email list numbers, social media followers, and website traffic.

    Debunking the Myth

    Believing that traditional publishing will handle everything is not only untrue but also a potentially career-damaging misconception. Today’s publishing landscape demands that authors take an active role in their marketing and promotion.

    By building a strong author platform, you’re not just increasing your chances of landing a publishing deal—you’re setting yourself up for long-term success. Remember, the sooner you start building your audience, the more opportunities you’ll create for your writing career.

     

    What You Need to Get a Meeting with an AgentBefore you even get a foot in the door with a literary agent, you’ll need:

    • A polished manuscript or book proposal.
    • A query letter that highlights your platform and marketability.
    • Evidence of your platform’s strength, such as email list numbers, social media followers, and website traffic.

    Debunking the Myth

    Believing that traditional publishing will handle everything is not only untrue but also a potentially career-damaging misconception. Today’s publishing landscape demands that authors take an active role in their marketing and promotion.

    By building a strong author platform, you’re not just increasing your chances of landing a publishing deal—you’re setting yourself up for long-term success. Remember, the sooner you start building your audience, the more opportunities you’ll create for your writing career.Share blog posts, articles, or updates to keep your audience engaged while you work on your book.

    If you have absolutely nothing, go ahead and set all of this stuff up, write and publish a short novella, and use the follower funnel method to connect with and gain new fans (or pay for Amazon Advertising to get people to join your email list).

    Share blog posts, articles, or updates to keep your audience engaged while you work on your book.

Author Email Marketing Success Stories

Building a large email list is often the secret weapon behind many successful authors. It’s a direct, reliable way to engage with readers, promote books, and establish a loyal audience. Unlike social media, where algorithms can bury posts, an email list ensures authors control their communication, making it one of the most effective tools in the publishing world. Let’s explore why having a large email list matters and highlight authors who’ve used it to their advantage.

Why Building an Email List Matters

  1. Direct Access to Readers: Email lists give authors the ability to connect directly with their readers. Every email goes straight to the inbox, bypassing the clutter of social media. This connection ensures your messages reach readers without interference from algorithms.
  2. Reliable Platform: Social media platforms change policies, algorithms, or even disappear entirely. Your email list, however, is an asset you own. It provides stability and control over your audience engagement.
  3. Stronger Relationships: Regularly emailing your list allows you to nurture relationships, share exclusive content, and build trust with readers. A loyal subscriber is more likely to buy your books and recommend them to others.
  4. Boosted Sales: A well-timed email campaign can lead to significant book sales, especially during launches, pre-orders, or special promotions. Emails drive direct actions and immediate results.
  5. Opportunities Beyond Books: A large email list can be leveraged for speaking engagements, courses, merchandise sales, or other ventures. The possibilities extend far beyond publishing.

Success Stories: Authors Who Mastered Email Lists

1. Hugh Howey

Hugh Howey, the self-published author of Wool, used his email list to build a strong following before his book went viral. By regularly engaging with his readers and offering exclusive insights into his writing process, he turned casual fans into loyal advocates who helped spread the word about his work. Hugh Howey

2. Mark Dawson

Mark Dawson, author of the John Milton series, is a shining example of how email marketing can transform a career. After struggling to gain traction with his early books, he shifted focus to building an email list. By offering free content, such as a novella, he grew a list of engaged readers. His email campaigns now play a pivotal role in his book launches, often leading to instant bestseller status. Mark Dawson

3. Bella Andre

Bella Andre, a bestselling romance author, leveraged her email list to establish herself as a leader in indie publishing. Her strategy involved providing early access to new releases and exclusive updates to her subscribers, fostering a loyal fanbase that eagerly purchases her books as soon as they’re released. Bella Andre

4. Brandon Sanderson

Fantasy author Brandon Sanderson has built an immense email list by consistently offering value to his readers. Whether it’s sneak peeks, Kickstarter updates, or announcements about his latest projects, Sanderson’s emails keep his audience engaged and excited. His recent record-breaking Kickstarter campaign, which raised over $40 million, showcased the power of a dedicated, email-connected fanbase. Brandon Sanderson

5. Tim Ferriss

Tim Ferriss, author of The 4-Hour Workweek, uses his email list to provide valuable content, including exclusive podcast episodes, experiments, and insights from his books. His list helps him maintain a loyal following and drive interest in his projects, from books to courses and beyond. Tim Ferriss

6. Seth Godin

Seth Godin, a marketing expert and bestselling author, has long been a champion of email lists. Through his daily blog updates sent directly to subscribers, he delivers thought-provoking insights on marketing, creativity, and leadership. His email list has been pivotal in establishing him as a thought leader and driving sales for his numerous books. Seth Godin

7. David Gaughran

David Gaughran, author of Let’s Get Digital, has built a strong reputation as a champion for indie authors. His email list offers practical advice on self-publishing, marketing, and navigating the digital publishing world. His insights have helped countless authors achieve success. David Gaughran

8. Cheryl Strayed

Author of Wild, Cheryl Strayed uses her email list to connect deeply with her readers. She shares essays, reflections, and updates about her work, fostering a sense of intimacy and loyalty that drives her book sales and public appearances. Cheryl Strayed

9. Rupi Kaur

Poet and author Rupi Kaur leverages her email list to share new poems, tour dates, and behind-the-scenes glimpses of her creative process. Her dedicated readers eagerly engage with her updates, making her list a critical part of her marketing strategy. Rupi Kaur

10. Neil Gaiman

Neil Gaiman, the beloved author of American Gods and Coraline, uses his email list to keep his vast fanbase informed about new projects, upcoming events, and exclusive content. His personable and engaging emails strengthen his connection with readers worldwide. Neil Gaiman

11. James Clear

James Clear, author of Atomic Habits, grew his email list by offering valuable insights and actionable advice on habits and productivity. His weekly newsletter, “3-2-1 Thursday,” has become a favorite among his audience and played a significant role in his book’s success. James Clear

12. Rachel Hollis

Rachel Hollis, author of Girl, Wash Your Face, built her email list by sharing motivational content, event updates, and exclusive resources for her followers. Her list has been essential for promoting her books, courses, and conferences. Rachel Hollis

13. Michael Hyatt

Michael Hyatt, leadership expert and author, uses his email list to provide productivity tips, leadership advice, and updates about his books and courses. His strategic email campaigns have helped him build a thriving online business. Michael Hyatt

14. Marie Forleo

Marie Forleo, author of Everything is Figureoutable, connects with her readers through her email list by offering insights on business, life, and creativity. Her list is also a major driver for her popular online course, B-School. Marie Forleo

15. Elizabeth Gilbert

Elizabeth Gilbert, author of Eat, Pray, Love, keeps her audience engaged through thoughtful, inspiring emails. She shares personal updates, writing insights, and exclusive content, fostering a strong connection with her readers. Elizabeth Gilbert

16. Ryan Holiday

Ryan Holiday, author of The Daily Stoic, uses his email list to share daily Stoic wisdom, insights into his books, and exclusive updates. His consistent, value-packed emails have built a loyal following and significantly boosted his book sales. Ryan Holiday

17. Gretchen Rubin

Gretchen Rubin, author of The Happiness Project, leverages her email list to share happiness tips, podcast updates, and new book announcements. Her list is a cornerstone of her brand and a key driver of her book sales. Gretchen Rubin

18. Jeff Goins

Jeff Goins, author of Real Artists Don’t Starve, grew his email list by providing valuable resources for writers, such as free eBooks and writing tips. His list has been essential for promoting his books and online courses. Jeff Goins

19. Joanna Penn

Joanna Penn, author of multiple bestselling non-fiction books for authors, credits much of her success to her email list. Through her platform, The Creative Penn, she provides value to her audience by offering insights into self-publishing, writing, and marketing. Her list allows her to sell her books, courses, and premium memberships, making her a trusted voice in the industry. Joanna Penn

20. Lisa See

Lisa See, author of The Island of Sea Women, uses her email list to share insights into her historical research, writing process, and book updates. Her engaging content fosters a deeper connection with her readers and drives book sales. Lisa See

No, your eyes are not deceiving you– many of these authors are also on the author website list!

Strategies for Growing an Email List

  1. Offer a Lead Magnet: Provide a freebie, such as a novella, short story, or sample chapters, in exchange for email sign-ups.
  2. Consistent Engagement: Send regular, valuable updates to your subscribers. Share writing insights, personal stories, or exclusive behind-the-scenes content.
  3. Collaborate with Other Authors: Partner with authors in your genre to cross-promote each other’s email lists.
  4. Use Social Media Strategically: Promote your email sign-up link on social media platforms, emphasizing the benefits of joining your list.
  5. Invest in Ads: Platforms like Facebook and Instagram can be effective for promoting lead magnets and growing your list.

Lessons from Successful Authors

  • Provide Value: The most successful authors with large email lists focus on delivering value to their readers. This could be exclusive content, insights into their lives, or early access to books.
  • Consistency is Key: Regular engagement keeps your list active and ensures subscribers remain interested in your updates.
  • Know Your Audience: Tailor your emails to the preferences and interests of your readers to maintain high engagement rates.
  • Start Early: The earlier you start building your list, the more momentum you’ll have for future projects.

Conclusion

For authors, an email list is more than just a marketing tool—it’s a direct line to readers, a source of stability in a fluctuating industry, and a key driver of success. Authors like Joanna Penn, Hugh Howey, Mark Dawson, Bella Andre, Brandon Sanderson, Tim Ferriss, Seth Godin, and many others have proven the immense value of cultivating and leveraging a strong email list. Whether you’re just starting out or looking to grow your existing list, investing time and effort into email marketing can be the game-changer your career needs.

How to Use Pinterest to Sell Books (and Promote Yourself as an Author)

Pinterest might not be the first platform that comes to mind when you think about book promotion, but it’s actually a hidden gem for authors. With its highly visual and evergreen nature, Pinterest can help you reach readers, build your brand, and even drive traffic to your books and website. Here’s how you can use it to your advantage.

Before diving into Pinterest, make sure your author platform is set up properly. This means having an author website with a professional design, a clear bio, and easy-to-find links to your books. If you have a blog, even better—you can use Pinterest to drive traffic to your posts. Don’t forget to set up an email newsletter so you can capture and connect with readers who find you through Pinterest. Having these foundational pieces in place ensures that the traffic Pinterest generates has somewhere valuable to land.

Pinterest functions more like a visual search engine than a social network. Users come to Pinterest to find inspiration, solutions, and ideas—which means they’re actively looking for content like yours. Unlike posts on Twitter or Instagram that quickly get buried, Pinterest pins can continue to drive traffic and engagement for months or even years after they’re published. Better yet, Pinterest attracts readers, educators, and creatives, making it a great platform to connect with your target audience.

Pinterest is particularly well-suited for certain types of authors and books. Genres like romance, fantasy, self-help, and cookbooks tend to thrive because they align well with Pinterest’s visual and aspirational nature. Nonfiction authors focusing on topics like productivity, home improvement, or wellness also perform strongly, as Pinterest users often search for actionable tips and solutions. The platform’s demographics lean heavily toward women (about 60%), with a significant portion of users aged 25-54. This makes it ideal for reaching female readers, book club enthusiasts, or individuals looking for inspiration and personal growth.

To get started, create a Pinterest business account so you can access analytics and advertising features. Use a professional author photo and write a clear, keyword-rich bio that includes a link to your author website or Amazon author page. Then, set up niche boards that cater to your audience’s interests. For example, if you write romance novels, you might create boards like “Romantic Reads” or “Love Stories to Swoon Over.” For nonfiction authors, try boards like “Productivity Tips” or “Best Self-Help Books.”

One of the most effective ways to promote your books on Pinterest is by designing beautiful, eye-catching pins. Use free tools like Canva to create pins that feature your book cover, a compelling tagline, and a call-to-action like “Buy Now” or “Read More.” Make sure your pins are vertical (2:3 ratio) and high-resolution. Write descriptions for your pins that include relevant keywords, such as your book’s genre or themes, and link each pin to a relevant page, whether that’s your book’s Amazon page, your website, or a blog post.

But don’t make it all about promotion. Share valuable content that complements your brand, like writing tips, inspirational quotes, book club discussion questions, or behind-the-scenes looks at your writing process. Joining group boards in your genre can also help you reach a larger audience. Look for active boards with lots of followers and contribute regularly.

Consistency is key on Pinterest. Pinning regularly—at least a few times a day—keeps your content fresh and helps you stay visible. Use Pinterest analytics to track which pins and boards are driving the most traffic, and focus on what works. You can even experiment with Pinterest ads to amplify your reach by promoting your best-performing pins. Don’t forget to leverage seasonal trends by creating pins around holidays or seasonal themes that tie into your books, like promoting your cozy mystery series in the fall or your romance novel near Valentine’s Day.

Pinterest is more than a place for DIY projects and recipe ideas. For authors, it’s a powerful tool to connect with readers, build your brand, and promote your books in creative ways. With a little effort and consistency, Pinterest can become a valuable part of your marketing strategy. Start pinning and let your books shine!

Why It’s So Important to Establish Your Author Platform First

When it comes to marketing your book, think of it like fueling an airplane. Advertising, appearances, and promotions are the gas that powers your journey. But before you pour fuel into the tank, ask yourself: Is the airplane even built? Without a solid author platform, your promotional efforts may go to waste. Building your platform first ensures you’re ready to take full advantage of every opportunity—and here’s why.

 


Your Platform as the Foundation

An author platform is your home base, the essential foundation of all your marketing efforts. This includes your website, social media profiles, email list, and personal brand. If you start promoting your book without a platform, readers won’t have anywhere to go. Imagine launching an ad campaign or appearing on a podcast, only for potential readers to search for you and come up empty-handed. With a well-built platform, however, you create a seamless, engaging experience that keeps readers invested in your journey.


Creating a Place for Readers to Land

Promotions drive traffic, but that traffic needs a place to land. A professional author website serves as your central hub, featuring an “About” page, links to your books, an email signup form, and a blog or news section. Social media profiles and an email list add further touchpoints for readers to connect with you. When these pieces are in place, you can maximize the impact of your promotions, capturing potential readers and turning them into loyal fans.

Image Idea: A welcoming, beautifully designed website screenshot or template.


The Long-Term Value of a Platform

Unlike short-term promotional campaigns, an author platform builds lasting relationships. Readers who discover your work can follow your journey, subscribe to your updates, and eagerly await your next book. Without a platform, you’re relying on one-time sales. With one, you’re cultivating a fanbase that grows with you over time.

Image Idea: A tree with deep roots and branches symbolizing growth over time.


Avoiding Wasted Effort

Skipping the platform-building stage can lead to rushed, poorly executed efforts later. Imagine scrambling to design a website or create consistent social media branding while promotions are already underway. This not only creates stress but also risks losing valuable traffic. By building your platform first, you create a marketing machine that’s efficient, professional, and ready to support your efforts.

Image Idea: A busy worker juggling multiple tasks with a caption like “Don’t rush—build it right the first time.”


Defining Your Brand

Your platform is where you define who you are as an author. Are you a mystery writer with sharp wit? A children’s storyteller creating magical worlds? Your platform communicates your unique voice and personality, attracting the right audience and setting you apart in a crowded market. Readers don’t just fall in love with books—they fall in love with authors. Your platform ensures they connect with you.

Image Idea: A stack of books labeled with different genres to represent an author’s varied identity.


Marketing Without a Platform: A Costly Mistake

Running ads or attending events without a platform is like burning money. Even if your promotion succeeds, you’re only seeing one-time sales with no way to re-engage those readers. A strong platform changes that. Readers can visit your website, join your email list, and stay connected for future updates. This creates a self-sustaining system where every promotional activity builds momentum for your long-term career.

Image Idea: A pile of burning dollar bills with a caption like “Marketing without a platform is throwing money away.”


Your Platform Is the Airplane

Returning to the airplane analogy, your platform is the structure that supports your journey. The website acts as the cockpit, controlling everything. The email list serves as the communication system, connecting you directly to passengers (your readers). Social media forms the exterior design, drawing attention to your brand. Promotions, like fuel, power the journey—but without the airplane, you’re going nowhere.

Image Idea: An airplane diagram labeling each part as a component of an author platform.


Final Thoughts

Establishing your author platform before promoting your book is the most critical step in building a successful writing career. It ensures your efforts are effective, your readers are engaged, and your brand is clear. Think of your platform as the airplane—it needs to be built and ready for flight before you add fuel. Once it’s in place, you’ll be prepared to soar.

Image Idea: A plane taking off into the sunset, symbolizing success and readiness.

Is Social Media Worth It for Authors? The Real Story

Let me guess – you’re wondering if all those hours spent on social media are actually helping you sell books. Trust me, you’re not alone. Every author I talk to asks the same question, and the answer isn’t as simple as a yes or no.

Here’s the truth: if you’re just dropping links to your book on Twitter and Facebook like breadcrumbs, hoping readers will follow the trail to Amazon, you’re going to be disappointed. But there’s good news – social media can be incredibly powerful when you use it the right way. We call it Relationship Marketing, and it’s exactly what it sounds like.

Finding Your Social Media Sweet Spot

Here’s something most marketing gurus won’t tell you: you don’t need to be everywhere. Each social media platform has its own personality, and the secret is finding the one that clicks with yours.  That’s why we’re always talking about the “all, then one” social media philosophy. That is to say– be represented on all of the social media platforms just for reputation management and backlink purposes, and be really active on one of them.

Take Facebook – it’s the comfortable living room of social media. It’s popular because it’s easy. You show up, talk like yourself, and connect with others. No special language required.

Twitter? That’s a different animal entirely. It’s got its own culture with following ratios, hashtags, and an unwritten code of reciprocity (I tweet you, you tweet me). But here’s a word of caution: don’t fall into the link-dropping trap. Twitter actually considers it spam if your feed is mostly links without personal updates.

The Million-Dollar Question: How Do You Manage It All?

Let’s talk about the elephant in the room – time management. We’ve all been there: you pop onto Facebook for a “quick break” from writing, and suddenly two hours have vanished into a black hole of cat videos and personality quizzes. (And yes, I’m guilty of losing track of time until it’s time to burn dinner!)

Here’s my radical suggestion: turn it all off when you write. All of it. But when you’re ready to be social, be strategic. Use tools like Hootsuite or Buffer to schedule interesting content – quotes, pictures, blog posts for #MondayBlogs. Just don’t automate everything – after all, robots don’t make very good friends.

The Secret Sauce: Authenticity

I’ve been in this game since the beginning of time (MySpace!), both as a writer and social media user, and I’ll tell you straight up – building genuine relationships with readers, book bloggers, and fellow authors takes time. But here’s the key: stop focusing on sales. Instead, focus on building relationships that naturally lead to word-of-mouth recommendations.

As marketing expert Ted Rubin puts it, “relationships are the new currency.” He’s onto something there. Build your fan base slowly, share the spotlight (it’s not all about you), and be genuine in your interactions. Unless you’re naturally a grumpy old man – then by all means, embrace your inner curmudgeon!

The Bottom Line

Here’s what I’ve learned: no single thing will sell your books. Success comes from a mix of elements – social media presence, regular blogging, a well-optimized website, interviews, blog tours, advertising, and more. It’s like cooking a great meal – you need all the ingredients working together.

Remember the old saying, “make a friend, make a sale”? It works in publishing just like everywhere else. Just make sure you’re creating real value for both you and your readers. After all, authentic connections are what turn casual readers into devoted fans.

So, is social media worth it for authors? If you’re doing it right – building real relationships instead of just broadcasting – then absolutely. Just remember to keep the cat videos to a minimum during writing time!

 

 

Letters from the Real World: Where is the Money?!?!?!

When all else fails, beat your doubts into submission with a meat tenderizer.
When all else fails, beat your doubts into submission with a meat tenderizer.

I’m five months into this whole full-time writer gig. I’m…not panicked. Not exactly. Not yet. I’m not ready for a Valium, but I wouldn’t mind a drink. Or two.

I’m working really hard. I’m trying to find the “best practices” (ugh, shoot me now for using that phrase) for working from home and balancing life. I’m trying my best to sort out – QUICKLY – what social media venues are best and most productive and efficient for me. Unfortunately, trial and error take time because results take time.

Bills, however, don’t need time. They need money. And when you’re a writer, time does not always equal money.

I am doing all the right things. I have a mothership website. I have every social media ID you can have (except for LinkedIn – I just can’t see how being a romance writer matters there). I write every day. I blog every day. I connect with other writers. I’ve had a couple of major tipping points tip in my favor. I’m an above-average writer in terms of skill, and average in terms of volume.

Ultimately, I have faith that I will be able to make a very good living from my writing. I can visualize it, see it, smell it, and sometimes taste it (don’t ask). It’s just that right now, I’m hoping that I can get something decent in terms of a royalties check on July 30. It doesn’t have to be big. But, if it covered two months of expenses for me, I wouldn’t be complaining.

So, in the spirit of helping you all learn from my experience, here’s my advice:

  • Before you decide to go full-time as a writer, either write enough to make sure you have an established backlist base of income, or figure out your monthly budget and save up enough to get you through 7-8 months of frugal living.
  • Have a plan. Exactly how many books are you going to write this first year out? Don’t pull a Cait and overload your plate. Be ambitious but reasonable. Leave room for freelance work and pop-up projects.
  • Get to know a good recruiter. You’re going to need the safety net of a temp job to help you sleep at night.
  • Read about quick money-making types of books. Dig out your old fan fiction. If it’s in public domain, think about polishing it up and putting it out on Kindle Direct Press.
  • Set up a spreadsheet, track income and expenses, keep receipts. This will help your tax bill next year.
  • Keep at it. Don’t slack. Don’t give up. No matter how hard it is, how much you try to procrastinate (and succeed), make your list of priorities for the week and DO THEM.

As for me? I have unshakable faith. I have the persistence of a Bull Tiger (you know, a Taurus born in the year of the Tiger). I know I can succeed, therefore, I will not fail.

Letters from the Real World: A Real World Writers Conference

This summer, I finished a book that has been 4 years, 4 drafts, 33 pages of typewritten notes, and 3 closet doors full of handwritten plotting notes.

Writing “Downcast” (coming Late Fall 2014 – woo hoo!) turned me into an anti-social little monster. I failed at practically everything except writing, from seeing my family and friends to blogging. (Failing at blogging is an entirely different conversation we’re going to be having at some point, as well.)

However, I found it beneficial in the middle of my trials to attend a writers conference.

I shall call it the “Holiday Travel RV Park Writers Conference” that takes place every year on Emerald Isle in North Carolina.

20140723_091008
The accommodations were convenient.

 

20140723_084533
The venue had many after-conference hours activities available for the whole family.

 

The keynote speaker, however, left a little to be desired.
The keynote speaker, however, left a little to be desired.

 

And, I found security to be a bit relaxed.
And, I found security to be a bit relaxed.

As with all conferences, I came with vows of productivity.

As with all conferences, I left having done very little other than play on the beach, erm, attend sessions. With sea turtles.

The lesson? Sometimes, even in the middle of pressure and deadlines, it’s a good thing to take a break and recharge.

How to Get Reviews for Your Self-Published Book

Getting reviews (hopefully good ones!) is a crucial part of any book’s success—particularly for self-published authors who often rely on word-of-mouth and online visibility. Reviews serve as social proof to potential buyers, help with Amazon’s recommendation algorithms, and even influence where your book ranks in search. But, where are you supposed to get them, especially if you’re a first-time author with no fan base and no email list?  Here are some tried-and-true methods for gathering honest reviews that can boost your self-published book’s credibility and readership.

Let’s talk about something that keeps many of us up at night: getting reviews for our books. We all know they’re important – they help readers discover our books, make Amazon’s algorithms happy, and give potential buyers confidence in their purchase. But how do you get them when you’re just starting out? It’s a challenge that every new author faces, and sometimes it can feel like you’re trying to solve a puzzle where half the pieces are missing. Don’t worry, though – I’ve been there, and I’m here to share what actually works.

First Things First: Get Your House in Order

Before you start chasing reviews, let’s make sure you’re set up for success. You know how they say you should clean your house before having guests over? Same principle applies here. Think of it as preparing for company – you want to make a good impression and make it easy for people to stick around. The last thing you want is to finally get someone interested in your book, only to have them disappear because there’s no way to stay connected.

You need a home base – a simple website where readers can learn more about you and your books. Nothing fancy required! Just make sure you have a way for readers to join your email list (trust me, this will be crucial later). Offer them something special as a reader magnet– maybe a free short story or a bonus chapter – in exchange for their email address. This is your chance to show potential reviewers that you’re serious about your writing career and that you value their time and interest. Remember, professionalism doesn’t mean being stuffy – it means being prepared.

And please, please set up a proper way to distribute review copies of your book. Use something like BookFunnel that protects your work from being copied. I’ve seen too many authors learn this lesson the hard way. Not only does a professional distribution system protect your work, but it also makes the whole process smoother for your reviewers. When people have a good experience getting your book, they’re more likely to follow through with reading and reviewing it.

Your Secret Weapon: Advance Review Copies (ARCs)

Here’s where having an email list becomes gold. Before your book launches, you can offer advance copies to your subscribers. These folks already like you enough to be on your list, so they’re perfect candidates for early reviews. They’re also more likely to be genuinely interested in your genre and writing style, which means their reviews will resonate with your target audience. Plus, early reviewers often become some of your biggest supporters for future books.

No email list yet? No problem! Put your reader magnet and email signup in place (no, I am never going to stop saying that!), then go over and do the “Follower Funnel” method. You can still find potential reviewers in author and reader communities. Just be genuine about it – nobody likes feeling like they’re being used for reviews. Take time to participate in these communities, share your knowledge, and build real connections. The relationships you build now could lead to not just reviews, but long-term support for your writing career.

Finding Reviewers in the Wild

Let’s talk about book bloggers and social media reviewers. There are tons of wonderful people out there who love reviewing books in your genre. But here’s the honest truth: if you’re just starting out, the big-name reviewers probably won’t have time for you. That’s okay! Focus on connecting with smaller, engaged communities instead. These reviewers often have more passionate, dedicated followers who actually buy and read the books they recommend. Plus, they’re usually more accessible and eager to discover new authors.

Look for reviewers who specifically mention your genre. If you’ve written a cozy mystery about a knitting detective, find bloggers who love cozy mysteries. Keep a spreadsheet of potential reviewers, noting what types of books they prefer and their submission guidelines. Send them a friendly, personal message (not a mass email!) introducing your book. And remember – they’re doing you a favor, so be patient and gracious. Many successful author-reviewer relationships start with genuine appreciation for each other’s work and grow into lasting partnerships. The follower funnel method is the way to do this organically (although, it does take a long time).

Make It Easy for Readers to Review

Ever finish a book and think “I loved this!” but then never got around to reviewing it? Your readers are the same way. Give them a gentle nudge by adding a friendly note at the end of your book. Something simple like: “If you enjoyed this story, I’d love to hear what you thought! Your review helps other readers find books they might enjoy too.” Consider including direct links to your book’s review pages on various platforms – the easier you make it, the more likely readers are to follow through.

Think about timing too. The best moment to ask for a review is right when someone finishes your book, while they’re still caught up in the emotions of the story. That’s why including your request in the back matter is so effective. You might even want to mention what kinds of things readers could include in their review, like their favorite character or most memorable scene. Just be careful not to be too prescriptive – authentic reviews are always the most valuable.

The Power of Your Network (Without Being That Person)

We all have that friend who’s constantly pushing their business on Facebook, right? Don’t be that person. But do let your network know about your book! The key is being genuine about it. Share your excitement about your book release, and if people offer to help spread the word, take them up on it! Your authentic enthusiasm can be contagious, and people are often happy to support someone who’s pursuing their dreams.

Consider creating shareable content that your network can easily pass along – maybe some interesting facts about your research process, or funny stories about writing the book. When people feel like they’re sharing something interesting rather than just promoting a product, they’re more likely to help spread the word. And don’t forget to support other authors in your network too – what goes around comes around in the writing community.

What About Review Sites?

Okay, let’s address the elephant in the room: paid review services. Some are legitimate, many are not. Here’s the golden rule: if they guarantee positive reviews, run away. Fast. Amazon doesn’t allow paid reviews, and getting caught using them can cause serious problems for your author account. This isn’t just about following rules – it’s about building genuine trust with your readers.

There are legitimate services that connect authors with honest reviewers, but they should never guarantee specific ratings or results. Do your research, ask other authors for recommendations, and always read the fine print. Remember that a few genuine reviews from real readers who love your book are worth far more than dozens of paid reviews that might get removed anyway. Focus on building authentic connections with readers who genuinely enjoy your work. Oh, and always always offer your manuscript in a watermarked ePub form (rather than a downloadable pdf).  Bookfunnel has this exact service!

Goodreads is the heavyweight champion here. Picture a massive virtual book club with 80 million members. Being Amazon-owned gives it some nice perks, especially if you’re publishing through KDP. The real magic happens when readers add your book to their shelves – it’s like digital word-of-mouth on steroids. Plus, their giveaway feature can really get things moving. Think of it as the social media platform for book lovers.

NetGalley is where you go when you want to play in the big leagues. They connect you with the pros – we’re talking reviewers, journalists, librarians, the whole nine yards. It’s pricier, sure, but it’s like having a VIP pass to the industry insider club. Your book gets three months in their spotlight, which can be gold for visibility.

Now, BookSirens is pretty clever with their approach. They’ve got this pool of serious reviewers – we’re talking people who’ve proven themselves with at least 20 Goodreads ratings. Their one-book-at-a-time policy is brilliant – reviewers can’t ghost you and move on to the next book. With a 75% review rate, those are pretty solid odds.

Booksprout takes a different angle. They’ve got more users (40,000+) and a slightly higher review rate at 79%. They’re all about deadlines and getting reviews by specific dates. Plus, they’ll spread your reviews across up to eight different platforms, which is pretty handy for maximum exposure.

Choosing between these services really depends on your game plan. If you’re gunning for widespread visibility, Goodreads is your best bet. Need professional industry exposure? NetGalley’s your friend. Want guaranteed reviews from serious readers? BookSirens has your back. Looking for deadline-driven reviews across multiple platforms? That’s Booksprout’s specialty.

You might even want to mix and match – many authors do. Think of it like diversifying your investment portfolio, but for book reviews. Just remember to consider your budget, timeline, and what kind of readers you’re trying to reach.

The key is understanding that each platform serves a different purpose in your book marketing journey. It’s not about finding the “best” one – it’s about finding the right fit for your specific needs and goals.

Want my opinion? Start with one that best matches your immediate needs, then expand to others as you get a feel for what works. And don’t forget – whichever platform you choose, make sure your book is as polished as possible. Even the best review platform can’t make up for a book that’s not ready for prime time.

The Long Game

Getting reviews isn’t a sprint – it’s definitely a marathon. Keep writing great books, keep connecting with readers, and keep making it easy for satisfied readers to share their thoughts. Over time, the reviews will come. Think of it as building a foundation for your entire writing career, not just promoting one book. Each positive review is a brick in that foundation, and strong foundations take time to build properly.

Some practical tips for the long haul:

  • Run occasional promotions to get your book into more hands, but make sure to space them out so they remain special
  • Stay active in reader communities (without being spammy) by contributing valuable insights and genuine engagement
  • Thank reviewers when appropriate (but don’t stalk them!) and consider featuring thoughtful reviews in your newsletter
  • Keep building your email list for future launches, treating each subscriber as a potential long-term supporter
  • Consider each review an opportunity to learn about your audience and what resonates with them

The Most Important Thing

Remember this: while reviews are important, they’re not everything. Focus on writing the best books you can and connecting genuinely with readers. The reviews will follow naturally. Don’t let the pursuit of reviews distract you from your primary job – telling great stories that people want to read and talk about.

And whatever you do, don’t let the pursuit of reviews drive you crazy. Some amazing books start slow and build momentum over time. Keep writing, keep connecting with readers, and keep believing in your work. Success in publishing often looks like a steady climb rather than a sudden spike, and that’s okay. Every review, every reader connection, and every book you write adds to your momentum.

Your turn! What methods have you tried for getting reviews? What’s worked? What hasn’t? Share your experiences – we’re all in this together! Building a supportive community of fellow authors can make the journey so much more enjoyable and successful. After all, who better to understand the challenges and celebrations of this wild publishing journey than other writers who are living it too?

Remember, every successful author started exactly where you are now – with a book they believed in and a determination to find their readers. Stay patient, stay authentic, and keep moving forward. Your reviews will come, and they’ll be worth the wait.

Letters from the Real World: Make an Author Marketing Plan

Carol and Me. AKA Truth and Trouble.
Carol and Me. AKA Truth and Trouble.

Um, yeah. I feel really dumb right now, and I’m cringing just a little at the thought of the “I-trained-you-better-than-this” amused look Carol – my lifelong public relations and marketing mentor, friend, honorary Mom – will give me when she reads this.

Carol was the toughest, smartest marketing professional I’ve ever known. When I worked for her, she drilled strategic thinking into me like a marine corps sergeant, and she showed me not the just how of publicity, but the why which is the key to everything.  I have tried to follow the TRUTHS OF CAROL for my marketing and publicity.

Except I made a totally stupid newbie mistake. I panicked, and I rushed. I tried to launch a InstaTweetFacePinTumbTubeGoogleReads all at once.

First of all, let’s get this out there: I was baptized by fire in the inferno of the Dot Com years. I rode the boom up at the tender age of 22 and the bust down at the withered, cynical age of 30. There was a time in the summer of 1999 where you couldn’t go to lunch because you were afraid of missing a “paradigm shift.”

Carol and I worked on public relations teams that would take our clients from public launch to filing initial IPO papers in 8 weeks. Multiply by 4-6 clients at a time. Repeat.

The point is, all of this was par for the course in good marketing strategy, no matter what your industry. However, the difference of technology and Dot Com fever meant that time was of the essence.

This is not to say that a sense of urgency isn’t a good thing. More than ever, we devour content at the speed of light. Urgency, consistency, and constancy are winning principles in any marketing endeavor.

Where I and a lot of other new authors (yes, I am dragging others down with me) make a key mistake is trying to apply urgency to everything all at once. 

There is a hierarchy to what you need to do and which social media you need to use as you get up and running. I have discovered this the hard way because there are only so many hours in the day, and this probably slowed some of the progress I had hoped to make in these first two quarters.

You have time.

I didn’t realize that. It doesn’t all have to be done at once. Here are the basic TRUTHS OF CAROL that I am ashamed to admit I had forgotten.

Good marketing plans are constructed with layers that build over time.

Good marketing plans are also realistic as to playing to personal strengths, scope, and impact over time.

Good marketing plans are based on good market research.

Don’t get me wrong. You don’t have all the time in the world, and you do need to set deadlines and goals in order to motivate, achieve, and move forward. However, you may not need to unleash your InstaTweetFacePinTumbTubeGoogleReads all at one go.

I tried, and I couldn’t even get up enough momentum to fail spectacularly. I failed mediocrely. My trial and mostly error did form a kind of double-blind study of the research I had done to learn how to promote my books. Here are some of my lessons learned.

1. Focus on getting your website set up and looking nice. Get the technical stuff worked out. 

2. Do your homework and try some things before committing to your first three social media. Play around with Pinterest. Too overwhelming? Try Tumblr. Too juvenile? Try Instagram. No good at photography? Try Twitter….

3. Pick one social media platform to focus on primarily for your first year.

4. Decide on 2 more social media for the following year.

Example: Next year, I will be using YouTube and Tumblr for more marketing. (Bonus: by giving myself time to relax and not stress about getting up and running with these outlets, I actually have come up with some really creative projects to do that don’t involve the usual cut/paste/spam content).

5. Decide what you are not good at or not interested in. Be honest.

Example: I am not an inspired photographer. Instagram will just never be my thing. I accept that. Also, I’m too distractible and impatient to do well in a GoodReads or Shelfari discussion group. It is highly unlikely I will be successful trying to use those sites because I will be naturally inclined to avoid them or procrastinate.

You don’t have to follow this. But, if you felt overwhelmed like I did when I started down this road, this could be a good way to both get yourself going and to keep your sanity.

Also, by narrowing your focus in the beginning, you can concentrate on writing more books while putting out quality promotional material. Balancing writing and promo was one other major stumbling block for me as I got started, and I’m only just getting right side up now.

So, here’s to a more organized, prolific Q3 with a stronger, more strategic marketing strategy!

Getting Your Head in the Author Marketing Game

Hey there, fellow authors! I know a lot of you (especially my introverted friends) might cringe when you hear the word “marketing.” Maybe it feels too pushy or sales-y, or maybe you’re thinking “I’m a creative person, not a marketer!” But here’s the thing – marketing isn’t about being that stereotypical pushy salesperson. It’s really just about connecting with readers who’d love to hear what you have to say.

Let’s Talk About Why Marketing Matters

I get it – you’d rather be writing your next book than posting on social media. But here’s the reality: your amazing book is competing for attention with, well, everything else in our digital world. Without getting the word out there, even the most brilliant stories can get lost in the shuffle. Plus, when you market well, you’re not just selling one book – you’re building a community of readers who’ll be excited about everything you write.

Changing How We Think About Marketing

Instead of thinking “ugh, marketing,” try thinking “I’m sharing my passion with people who might love it too!” It’s like when you recommend a great book to a friend – you’re not selling them something, you’re sharing something awesome. Marketing is just that, but on a bigger scale. Also, you have to work on yourself until you realize that a) you want to write for your job, and jobs earn money, and b) money comes from businesses. Your books are a business, and you have to set them up accordingly. If you don’t want (or need) the money, don’t worry about this, but if you do, get your head in the game!!

The Two Big Players: Email Lists and Social Media

Your Email List: Your New Best Friend
Think of your email list as your direct line to readers who actually want to hear from you. Unlike social media, where your posts might get lost in the algorithm shuffle, emails land right in your readers’ inboxes. Alot of the work of the first initial contact will be handled by your onboarding sequence, so you don’t have to overcome that mental hurdle. That’s good, right?

Quick tip: When you’re writing emails, just imagine you’re writing to a friend who loves your work.

Social Media: Keep It Simple and Real

You don’t need to be on every platform – seriously! Pick one or two that feel right for you. If making TikTok videos makes you want to hide under your desk, don’t do it! Maybe you’re more comfortable sharing book quotes on Instagram or chatting about your genre on Twitter. Whatever works for YOU. I talk more about social media strategy right here.

Getting Over the “Salesy” Fear

Nobody wants to feel like that person at a party who won’t stop talking about their amazing business opportunity. You’re not going to be that person, I promise.

Here’s what you are going to do:

  • Share stuff that helps or entertains people
  • Be yourself (your readers want to know the real you!)
  • Be generous with free goodies now and then

Ready to Start? Here’s What to Do First

  1. Set up that email list – try something easy like MailerLite
  2. Pick ONE social media platform where your readers hang out
  3. Think about what your readers might find interesting or helpful
  4. Learn as you go – nobody’s perfect at marketing right away!

Remember: Marketing isn’t separate from your creative work – it’s just another way to share your stories with people who’ll love them. Start small, be yourself, and focus on connecting with readers who get excited about the same things you do. You don’t have to do it all at once, but you do have to start!

Take one tiny step today. Maybe just set up that email list or make your first social post. Every little bit helps, and before you know it, you’ll have a bunch of awesome readers excited to join you on your writing journey!

How’s that? Much more like having a friendly chat over coffee, right? Want to try any of these ideas? I’d love to hear which one feels most doable to you!