Book Promotion

Bye Bye #Booktok? The TikTok Ban as A Wake-Up Call for Authors

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The ongoing discussions about banning TikTok have sent shockwaves through the creator community, highlighting a harsh reality: no platform is guaranteed to be around forever. For authors, this is a critical reminder about the dangers of putting all your eggs in one basket when it comes to marketing and audience building.

Listen, I am not trying to have an “I told you so” moment here.

Here’s the thing, though– I have been telling authors who rely on Tiktok (specifically BookTok) for YEARS to always be growing their email lists in case TikTok ever shuts down. I did a whole piece on TikTok slideshows last year! Some of them have listened to me, and some have not.

And now, here we are, on the verge of a TikTok ban. YIKES.

Why Relying on One Platform Is Risky

1. Platforms Can Disappear Overnight
Social media platforms, no matter how popular, are subject to government regulations, shifting policies, or even bankruptcy. If your primary marketing strategy revolves around one platform, losing access could derail your book sales and communication with readers.  Be sure to make a reader magnet to grow your email list!

2. Algorithms Change Constantly
Even if a platform remains operational, its algorithm might shift, making it harder for your content to reach your audience. Authors who’ve built audiences on platforms like Facebook or Instagram have experienced this firsthand.

3. Ownership vs. Dependency
When you rely on a platform like TikTok, you don’t “own” your audience—TikTok does. You’re renting space in their ecosystem, and they control who sees your content. This is a stark contrast to owning an email list or a personal website, where you have direct access to your audience.

Lessons for Authors

1. Always Diversify Your Marketing Channels
Don’t depend solely on TikTok, Instagram, or Amazon to reach your readers. Explore multiple channels like email marketing, your own website, podcasting, or even physical events.

2. Build an Email List
An email list is one of the most powerful tools for authors. Unlike social media platforms, your email list is something you control, and it allows you to maintain a direct line of communication with your readers.

3. Focus on Your Website
Your author website should serve as the hub for your audience. Use it to showcase your books, blog posts, resources, and updates. Drive traffic from social media back to your website to convert followers into email subscribers.

4. Embrace Other Formats
If you love short video formats like TikTok, consider diversifying into YouTube Shorts or Instagram Reels. If these platforms face disruptions, you’ll already have a foothold elsewhere.

What You Can Do Today  (if you’re reading this before the 19th!)

1.Download all of your Tiktoks

Here’s how to do that:

–Go to Your Profile:

• • Open the TikTok app and navigate to your profile by tapping the Profile icon (bottom-right corner).

–Select the Video:

• • Tap on the TikTok you want to download.

–Use the Share Icon:

• • Tap the Share icon (an arrow pointing to the right).

–Download the Video:

• • Tap Save Video from the menu that pops up.
  • The video will be saved to your phone’s gallery or camera roll.

If you want to download your own TikTok without the watermark:

1. Post the TikTok (even if set to private).
2. Use an online tool like ssstik.io or SnapTik:
   • Copy your own TikTok link by tapping Share > Copy Link.
   • Paste the link into the tool and download the watermark-free version.

Once you’re done with all that, here’s the next step–

2.Audit Your Current Marketing
Ask yourself: If {your primary/ preferred platform] disappeared tomorrow, how would I reach my audience? Use this thought exercise to identify areas where you’re overly reliant on a single platform.

3. Start Diversifying
Build an email list, expand to other platforms, and consider using TikTok as part of your strategy, not the foundation of it.

4. Leverage Content Repurposing
Repurpose your TikTok content for other platforms. For example, turn TikToks into YouTube Shorts, Instagram Reels, or Pinterest Idea Pins. Maximize the value of each piece of content.

5. Encourage Direct Connections
Use TikTok to encourage readers to join your email list, follow your blog, or engage with you on other platforms. Offer incentives like free resources, exclusive chapters, or discounts to entice them.

By looking at the TikTok ban controversy as a case study, authors can future-proof their careers and avoid being overly reliant on any one platform. Remember, platforms may come and go, but a diversified, audience-focused strategy will keep your writing career thriving no matter what changes lie ahead.

KDP Select/ Kindle Unlimited: Everything to Know

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KDP Select: A Detailed Overview

KDP Select is an optional program offered through Amazon’s Kindle Direct Publishing (KDP) platform that provides authors with unique promotional tools and benefits in exchange for making their eBook exclusive to Amazon. By enrolling in KDP Select, you commit to a 90-day period during which your eBook cannot be sold or distributed on any other platform, such as Kobo, Apple Books, or Google Play. While this exclusivity may seem restrictive, it unlocks a suite of features that can significantly enhance your book’s visibility and earning potential, especially for certain genres that thrive on Amazon’s Kindle Unlimited (KU) platform.

Key Features of KDP Select

One of the biggest advantages of KDP Select is access to Kindle Unlimited (KU) and the Kindle Owners’ Lending Library (KOLL). These programs allow Amazon subscribers and Prime members to borrow your book at no extra cost, dramatically expanding your potential readership. Instead of earning royalties per sale, you’ll earn based on the number of pages readers complete. The funds for these payouts come from the KDP Select Global Fund, which Amazon allocates monthly. For some authors, particularly those in genres with voracious KU readers like romance or thrillers, these page-read royalties can make up a substantial portion of their income.

KDP Select also gives you access to promotional tools like Kindle Countdown Deals and Free Book Promotions. With Kindle Countdown Deals, you can discount your book for a limited time, while Amazon displays a countdown timer on your book’s product page to create urgency. Free Book Promotions, on the other hand, allow you to offer your book for free for up to five days during each 90-day enrollment period. These tools are invaluable for gaining visibility, attracting new readers, and boosting your sales rankings.

However, the most important factor in making KDP Select work for you is having a strong reader magnet. A reader magnet is an irresistible freebie—such as a bonus epilogue, prequel, or exclusive short story—that you offer to entice readers to join your email list. Including a clear call-to-action (CTA) in your book can help convert readers gained through KDP Select promotions into loyal fans who are excited for your next release. Building a robust email list through these efforts ensures that you’re not solely reliant on Amazon’s algorithms or policies and gives you a direct line to your audience.

Genres That Succeed in KDP Select

Certain genres thrive in KDP Select due to their alignment with Kindle Unlimited’s reader base and subscription model. These genres typically attract avid readers who consume books rapidly and favor serialized content or genre-specific tropes. The most successful genres in KDP Select include:

• Romance: Subgenres like contemporary, paranormal, historical, and romantic suspense perform exceptionally well due to loyal readers who binge-read and love series.
• Thriller and Suspense: Readers enjoy fast-paced plots and recurring characters, with subgenres like psychological thrillers and crime thrillers being particularly popular.
• Science Fiction and Fantasy: Epic fantasy, urban fantasy, and niche subgenres like LitRPG excel due to immersive worlds and devoted fanbases.
• Cozy Mysteries: These lighthearted, character-driven mysteries with amateur sleuths and small-town settings attract consistent readers.
• Horror: Psychological and supernatural horror appeal to KU readers who enjoy high-tension, fast-paced stories.
• Self-Help and Personal Development: Non-fiction, especially in areas like productivity, mindfulness, and entrepreneurship, finds a strong audience in KU.
• Erotica: Steamy romance and erotica thrive due to privacy Kindle devices offer readers, though authors must adhere to Amazon’s content guidelines.
• Young Adult (YA): Fantasy, paranormal, and dystopian YA books perform well, particularly those with crossover appeal to older readers.
• Paranormal and Supernatural: Books featuring vampires, witches, and shapeshifters succeed in romance, urban fantasy, and horror niches.
• LitRPG and Gamelit: This growing niche appeals to fans of video game-inspired storytelling.

Benefits of KDP Select

KDP Select offers several key benefits for authors:

• Increased Discoverability: Being part of Kindle Unlimited exposes your book to a large audience of avid readers.
• Additional Revenue Streams: Royalties from page reads through KU and KOLL can supplement direct sales revenue.
• Promotional Flexibility: Tools like Kindle Countdown Deals and Free Book Promotions provide strategic opportunities to drive sales and downloads.
• Simplified Focus: Exclusivity means focusing marketing efforts on a single platform (Amazon), which can be easier for new authors.

Drawbacks of KDP Select

While KDP Select has significant advantages, there are also limitations:

1. Platform Dependence: Exclusivity ties your success to Amazon’s ecosystem, limiting your ability to reach readers on other platforms. If Amazon changes policies or removes your book, it can heavily impact your income.
2. Missed Opportunities: Not distributing to platforms like Kobo, Apple Books, or Google Play means missing readers who prefer these ecosystems. Excluding your book from library systems also limits its reach.
3. Unpredictable Earnings: Royalties from page reads depend on the KDP Select Global Fund, which fluctuates monthly. The payout rate per page read can vary.

Is KDP Select Right for You?

KDP Select is a fantastic tool for authors writing in popular Kindle Unlimited genres, especially those who are new to self-publishing or looking to gain visibility quickly. However, success depends heavily on strategic planning. Pairing KDP Select with a strong reader magnet can help you turn casual readers into long-term fans, while careful use of promotional tools can maximize visibility and sales. For authors in high-performing genres like romance, thrillers, or fantasy, KDP Select offers a powerful way to build momentum and grow your audience. If your goals align with what KDP Select offers, it can be a game-changing program for your self-publishing career.

How to Get Your Self-Published Book Into Bookstores and Libraries

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Let’s be honest—there’s nothing quite like walking into a bookstore and seeing your book sitting there on the shelf. For self-published authors, it’s kind of the dream, right? While getting your book online is pretty straightforward (once you’ve jumped through all the freaking hoops), breaking into brick-and-mortar stores and libraries can feel like trying to crack a secret code. Don’t worry, though! I’m going to walk you through exactly how to make it happen.

First Things First: Build Your Fan Base

Before you start knocking on bookstore doors, you’ll want to show that people are already excited about your book. Think about it—stores need to make money (shocking, I know!), so they want some proof that your book will actually sell.

Here’s what gets their attention:

• An impressive social media presence (you don’t need to be Instagram famous, but some engaged followers help)
• A decent-sized email list of readers who love your work
• Some nice reviews and decent online sales
• Any media coverage you’ve managed to snag (even that interview on your cousin’s podcast counts!)

If you’re lacking in any of these areas, go back and go through the Self Publishing Checklist, focusing especially on the marketing areas (like your reader magnet, social media, and author website setup).

Also, I am very sorry if your whole book marketing/ promotion plan was to get your book into bookstores and get it noticed that way. That is not how this works! Don’t shoot the messenger!

Make Your Book Look Like a Million Bucks

Here’s the thing—your book needs to look just as good as the ones from big publishers. No pressure! But seriously:

• Get a professional editor. Yes, your mom’s friend who teaches English is lovely, but you want someone who does this for a living
• Invest in a killer cover. People absolutely judge books by their covers, and you want them judging yours favorably. Make sure your book looks just as awesome as its top 5-10 competitors, because they are likely to all end up on a display table together.  If you haven’t done a thorough competitive analysis yet, please go do that now!  Here are some instructions (# 3 on the list!).
• Make sure the printing quality is top-notch. No one wants a book that falls apart after one reading!

Get Your Ducks in a Row

This is the slightly boring but super important stuff:

• Set your book up in IngramSpark.. Sadly, you can’t approach bookstores and libraries with an Amazon Kindle Publishing (KDP) only listing. Amazon does not take returns (because they are Amazon and they don’t have to), so you’ll need to put that in place before you approach stores.
• While some people will say you need to own your own ISBN to get bookstores to stock your books, I have not found this to be the case. The Ingram-issued (free) ISBN has worked fine for my books and the books of my author clients.
• Order a proof copy of your book and make sure it is absolutely perfect (printing looks good, barcode is scannable, cover image is clear, no typos or formatting errors) before you ever walk into a bookstore. The very last thing you want is for your local bookstore to order a big stack of your books, only to find that the cover image is off (or anything else you could have fixed if you had seen it first).
• This brings up another important point:  DO NOT RUSH APPEARANCES. Make sure your books are ready to order (or that you have a bunch of copies on hand) before you reach out to bookstores for opportunities.

Start Local—These People Are Your Friends!

Your hometown bookstore is your best first bet. Why? Because local people love supporting local authors! Plus, you can actually show up there (that would be impossible to do in Barnes & Noble in New York when you live in Oregon).

• Pop into local bookstores and actually chat with the folks who work there
• See if they’ll take your book on consignment (basically, they only pay you if it sells). They will probably not do this, so be sure to give them the book’s information on IngramSpark.
• Offer to do fun events that’ll bring people into their store

Next: Hit the Libraries

Libraries might seem all serious and intimidating, but they’re actually pretty cool. Here’s how to win them over:

• Get some legit reviews (Kirkus is the gold standard, but take whatever reviews you can get. Hit your email list and ARC readers up to really come through in this area)
• Make sure your book is available through their preferred suppliers (IngramSpark will cover this for you)
• If your book has any local connection whatsoever, play that up! Start where you are!

Keep at It (Without Being Annoying)

Rome wasn’t built in a day, and your book empire won’t be either. Here’s how to stay in the game:

• Follow up on submissions (politely of course)
• When you get a win, celebrate it and use it to open more doors. Tell your social media and email list all about it!
• Start small and build up. Today, your local bookstore; tomorrow, the world!

You’ve Got This!

Getting your book into physical stores and libraries is totally doable—it just takes some planning, persistence, and a bit of charm. Start building those relationships in your community, make sure your book looks amazing, and keep pushing forward. Before you know it, you’ll be taking that sweet, sweet shelf selfie with your book in an actual store.

Remember, every author started somewhere. Even J.K. Rowling didn’t wake up one morning to find Harry Potter in every bookstore in the world. Take it step by step, celebrate your wins (no matter how small), and keep believing in your book. After all, you wrote it for a reason!

P.S. Don’t forget to actually buy books from those local bookstores you’re hoping will stock yours. What goes around comes around in the book world!

How to Use SlideShows on TikTok to Promote Self-Published Books

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TikTok (especially BookTok!) has become a powerful platform for indie authors looking to expand their reach and increase book sales. With the right strategies, you can leverage the platform’s unique features to build an engaged audience and boost your income. Here’s a step-by-step guide to creating effective TikTok content and maximizing your results.

Why TikTok Works for Indie Authors

TikTok’s short-form video format is ideal for storytelling, sharing tips, and showcasing your books. Many authors have succeeded on the platform by creating engaging content that resonates with their target audience. While there may be an initial learning curve, TikTok’s potential to go viral can lead to significant exposure and earnings.

Step 1: Ensure Your Platform is Set Up Properly

Nope, I’m never going to stop harping on this! Before diving into TikTok content creation, make sure your platform is optimized to capture and engage potential readers.

This includes:

• Linking to a Reader Magnet Inside Your Book: Include a link to a free bonus (e.g., a short story or chapter) that encourages readers to sign up for your email list.
• Setting Up an Email Signup Form: Ensure your website prominently features a signup form to capture visitor information.
• Creating a Strong Onboarding Sequence: Use automated email sequences to welcome new subscribers and guide them toward your other books or content.
• Optimizing Your Website and Social Media: Ensure your website and social media profiles clearly encourage email signups with CTAs (calls to action) and compelling incentives.

Always focus on building your email list—it’s one of the most valuable tools for indie authors to connect directly with readers.  Remember, you do not own Tiktok or your followers on that platform!  TikTok (or any social media) can go away at any time, so make sure you’re just using them as a means to an end and not as your primary sales driver! I’m serious!

Step 2: Create Slide-Based Videos

Slideshow videos have proven to perform well on TikTok, especially for educational or storytelling content. Follow these tips to create effective slideshows:

• Make Videos 20-25 Slides Long: Longer slideshows tend to perform better, as they hold viewers’ attention for more time.
• Use a Consistent Background: Choose one background for all slides to ensure a cohesive and professional look. You can create slides directly on TikTok, make slides on Canva and upload them, or use a service like AuthorScale. Totally up to you and your budget!
• Keep Slides Simple: Focus on delivering clear and concise information on each slide.

Step 3: Write Compelling Hooks

The first few seconds of your video are crucial for capturing attention. Use tools like AuthorScale to generate engaging hooks that draw viewers in immediately. A strong hook can make the difference between a viewer scrolling past or staying to watch your content.

Step 4: Post Consistently

Consistency is key on TikTok. Posting multiple times a day increases the likelihood of reaching different audience segments. A recommended schedule includes:

• 2 Posts During the Day
• 2 Posts at Night

This approach ensures your content reaches viewers across various time zones and activity levels.

Step 5: Use TikTok’s Built-In Features

TikTok’s algorithm favors videos that use trending audio and features. When uploading your slideshows, consider:

• Posting directly through apps like AuthorScale to streamline the process.
• Allowing TikTok to select the music for your videos to boost engagement.

Step 6: Drive Traffic to External Platforms

If you’re unable to sell directly on TikTok, use the platform to drive traffic to external sites like Amazon or your author website. Include clear calls-to-action in your bio and videos to guide viewers to your books.

Key Takeaways

• Slideshow videos are an effective format for creating engaging TikTok content. Their visual appeal and simplicity make them easy for audiences to consume.
• Posting consistently increases your visibility and engagement.
• Strong hooks and trending audio can significantly boost your video’s performance.
• TikTok is a powerful traffic driver for authors who strategically link their content to external platforms.

By following these strategies, indie authors can harness TikTok’s potential to grow their audience and achieve their publishing goals.

Promote Your Book Like a Pro

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Promoting your book can feel daunting, especially in today’s competitive publishing landscape. Whether you’re traditionally published or self-published, marketing your work effectively is essential to getting it into the hands of readers. Here’s a step-by-step guide to help you promote your book like a pro.

1. Define Your Target Audience

Before you dive into promotions, take time to identify your ideal readers. Ask yourself:

• Who will benefit from or enjoy my book?
• What are their interests, demographics, and online habits?
• Where do they hang out—both online and offline?

Understanding your audience will guide all your marketing decisions, from the tone of your messaging to the platforms you focus on.

2. Build a Strong Author Platform

Your author platform is the foundation of your marketing efforts. It includes your online presence, connections, and reputation. Key elements of a solid author platform include:

• A Professional Website: Include an “About” page, links to your books, a blog, and an email signup form.
• Social Media Profiles: Focus on platforms where your audience is most active. Share valuable content, interact with followers, and build a community around your brand.
• Email List: Offer a compelling lead magnet, such as a free chapter or exclusive content, to encourage readers to subscribe. Regularly engage your list with updates and valuable content.

3. Craft a Compelling Book Launch Plan

A well-executed book launch can create buzz and drive initial sales. Your plan should include:

• Pre-Launch Hype: Share cover reveals, teasers, and behind-the-scenes updates on social media and your email list.
• Launch Day Events: Host a virtual book party, live Q&A, or giveaway.
• Media Outreach: Send press releases to relevant blogs, podcasts, and local media outlets.

4. Leverage the Power of Reviews

Social proof is a powerful tool. Encourage reviews by:

• Sending advanced reader copies (ARCs) to bloggers and influencers.
• Reaching out to friends, family, and existing fans to leave reviews on Amazon and Goodreads.
• Including a call-to-action in your book asking readers to leave a review.

5. Utilize Amazon Advertising

Amazon is one of the largest book marketplaces in the world, making Amazon Ads a must for authors. Start with:

• Sponsored Products Ads: Promote your book in search results and related product pages.
• Keyword Research: Use relevant keywords to target potential readers effectively.
• Budget Management: Begin with a modest budget, track performance, and optimize campaigns based on results.

6. Create Engaging Content

Consistently share engaging, value-driven content to keep readers interested. Examples include:

• Blog posts related to your book’s themes or topics.
• Short videos or reels with fun facts, writing tips, or sneak peeks.
• Infographics, quotes, or memes that resonate with your audience.

7. Network with Fellow Authors

Collaborating with other authors can expand your reach. Try:

• Cross-promoting books in newsletters or social media.
• Joining author groups and forums to share experiences and opportunities.
• Participating in group giveaways or bundles to attract new readers.

8. Attend Events and Connect Offline

While digital marketing is crucial, offline efforts can also boost visibility:

• Host book signings, readings, or workshops at local libraries or bookstores.
• Attend literary festivals, writing conferences, or community events.
• Connect with book clubs to offer discussions or Q&A sessions.

9. Use Data to Refine Your Strategy

Track your promotional efforts to see what works. Tools like Google Analytics, email marketing software, and social media insights can help you measure success. Adjust your approach based on data to focus on the strategies that drive results.

10. Stay Consistent and Patient

Book promotion is a marathon, not a sprint. Consistency is key. Even after your launch, continue engaging your audience, running promotions, and exploring new opportunities to market your book.